What stands out to you about the design (font combinations, colours and images)?.Make a list of at least 5 websites for brands you connect with. Now that you’ve had a think about what you like and are drawn to, head on over to Google and search for some brands. Step 2 – Research for your brand mood board What are your font preferences? Do you like traditional serif fonts, decorative, quirkey or modern clean fonts? (a combination is great for creating contrast).What colours are you drawn to? Are they summery soft and cool tones or warm bold autumn tones?.What patterns are you drawn to? Do you love the softness of watercolour or do you find it wishy-washy? Do you love geometric patterns or do you find them too corporate?.Start by asking yourself a few questions: Once you have 5 or 6 adjectives to describe your brand and how your dream clients should feel when they come across it then you can start with translating that to something visual. If you’re not sure then a good place to start is with words – check out our recent blog on choosing tone words to help you define your brand and website style. Will your brand be bold or softer and more feminine? Maybe your brand should be clean and highly professional, maybe it will be friendly or modern and chic. To design a website that you love, you need to understand the types of design that you like. Step 1 – Understand the types of design you love Follow my step by step guide on creating a brand or website mood board below. This is why I always recommend a mood board for my clients and why you should build one even if you’re working on the website yourself. I think we’ve all suffered from website shame at some point! If you have that sinking feeling every time someone asks for your website address or you hesitate to reply to a job posting on social media then I’m talking to you.įrankly, anyone can suffer from website shame, even designers! Many people dive in and just start creating something, a logo, a website, social media graphics, whatever…but without a visual direction to keep everything together, things can often fall apart at the seams. Yes, your brand needs to resonate with your ideal clients but YOU need to love it in order to shout loud about your business. Whether you are building your own website or have the help of a designer, a mood board is a great first step and will start your journey to creating a site that you’re in love with!ĭesigning a website or brand starts with you. Creating a website mood board helps keep any site build on track.
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